Liberty Cannabis has dispensaries in 6 states and is continuously growing. Their dispensaries are clean and sophisticated. Their Wellness Guides are considered some of the best. We were asked to create a digital experience as polished and inviting as their brick-and-mortar stores.
Because rules, offerings, and information vary widely from state to state, we wanted the home page to focus on where the patient is so the information is always relevant. Garden State Greenhouse needed to ensure that state rules were coded into the project as well—things like no mention of edibles in PA and calling it a provisioning center in MI. Large, prominent links take you to the most relevant sections of the site. The shopping side of the site is managed by an external partner, but we streamlined the experience. We incorporated location-specific testimonials from both customers and employees, and offer state-specific FAQs and information on how to get a medical cannabis card.
- Rachel Genderson,
Senior Director of Brand Marketing